and counting. If you haven’t heard this already. Apple Inc declared an alltime high Q3 results riding high on the iPhone wave. Rumors that the iPhone might not have done as well in the market as it was touted brought down the stock 6% earlier. When confirmation came that Apple sold 270,000 pieces of the Jesus Phone in less than one and half days before the quarter, the thing really took off.
Love it or hate it but you cant just ignore the iPhone phenomenon. The way the release has been handled is a lesson in management. Right from the keynote, to the commercials, to the no leakage of any information, to the carefully planted news everything was spot on. It was a gamble to take, Raise the expectations too high on a non deserving product and your credibility is in serious danger, Underadvertise and lose your audience. And boy, did the gamble pay off ! It is estimated that the iPhone got 400 Million Dollar worth publicity for free! People who followed the countdown to the release of the iPhone will never be able to forget the lead up. The feeds from the 3 day queues, the never ending buzz , the skeptics shouting in frustration to shut up about the iphone already saying Hitler’s invasion of Poland didn’t get so much publicity, the joy of the first customers to lay hands on this beauty , Fake Steve’s post 29 June 2007: The Day the World Changed , the news after the release that the iphone actually lives up to the hype. It is the rare sight of a virtuso giving his perfectly orchestrated masterpiece. Steve Jobs, take a bow! It definitely restored a sense of childlike wonder in us.
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I think. 